Sports & Entertainment

Your Brand. Your Legacy.
Your Platform.

BOOJEE is a brand and business consultancy for athletes, entertainers, and organizations — we build your brand, source and package sponsorship opportunities, and run the operations behind them. We are not a licensed agent: anything requiring one is handled by your agent or attorney, and we coordinate directly with them.

48hr Brand Audit Turnaround
NIL Amateur & Collegiate Ready
NDA Every Engagement Covered
6 Core Service Areas
View Packages Book a Strategy Call
What We Do

Full-Spectrum Brand &
Business Strategy

From first NIL deal to retirement portfolio — BOOJEE supports the marketing and business side of your sports and entertainment career, alongside your licensed agent.

Athlete Brand Strategy

Name, image, and likeness monetization. Endorsement readiness audits, personal brand architecture, and long-term positioning that earns beyond the playing field.

Sponsorship & Partnerships

We identify and pitch brand partnership opportunities, build the pitch materials, and package deal terms for your agent or attorney to review and execute — including activation ideas and exclusivity considerations.

Venue Operations

revenue optimization, concession strategy, ticketing systems, and premium suite programs for arenas, stadiums, and entertainment complexes of all sizes.

Media & Content Strategy

Broadcast and streaming opportunity strategy, podcast monetization, and content licensing planning — helping you and your representatives maximize the value of your content portfolio.

Career & Brand Advisory

Career trajectory planning, marketing strategy, and post-career transition planning. We advise on your business and brand at every stage — and coordinate with your licensed agent on anything contractual.

Event Production

End-to-end event execution from concept to curtain call. Live showcases, charity galas, brand activations, and press events managed by a seasoned production team.

Our Process

From First Call to Ready-to-Sign

Brand Audit

We assess your current brand value, market positioning, and deal pipeline gaps with a 47-point audit delivered in 48 hours.

Strategy Brief

A custom revenue playbook covering sponsorship targets, media rights strategy, and an 18-month brand roadmap tailored to your goals.

Opportunity Packaging

We identify and pitch partnership opportunities and prepare the term sheets and activation plans — then hand them to your agent or attorney to negotiate and sign.

Ongoing Management

Contract compliance monitoring, renewal tracking, performance reporting, and continuous partnership identification throughout the engagement.

Packages

Choose Your Engagement Level

Every engagement starts with a confidential brand assessment. All packages include NDA coverage.

Starter
Brand Audit
$2,500 flat

A comprehensive brand value assessment and opportunity report — the foundation of every engagement.

  • 47-point brand value assessment
  • NIL & endorsement readiness score
  • 3 high-priority deal opportunity briefs
  • Competitive positioning analysis
  • Social media audit & valuation
  • 48-hour delivery
  • Executive strategy debrief call
Get My Audit
Full Service
Brand Management
$5,000 / mo

Ongoing brand management and sponsorship marketing for athletes and entertainers at any career stage — coordinated with your licensed agent.

  • Everything in Brand Audit
  • Active sponsorship opportunity sourcing
  • Deal-term prep for your agent to negotiate
  • Monthly brand strategy sessions
  • Media & content strategy
  • NDA-covered engagement
  • Partner relationship management
  • Priority response (under 4 hours)
Apply Now
Enterprise
Enterprise
$10,000+ / mo

Full enterprise team deployment for organizations, leagues, major venues, or multi-athlete management agencies.

  • Everything in Brand Management
  • Dedicated advisory team (3+ advisors)
  • Venue revenue optimization
  • Event production management
  • Broadcast & streaming strategy support
  • Investor relations & fundraising support
  • Multi-talent portfolio management
  • White-glove concierge support
  • Custom SLA & reporting cadence
Get a Proposal
Deal Value Estimator

See What Your Brand Is Worth

Adjust the sliders for a rough, illustrative estimate of potential annual sponsorship value based on talent value, target partners, and social reach. This is a directional model only — not a guarantee, quote, or projection of results.

Athlete / Talent Value $2M
Sponsorship Targets 10
Social Followers 500K
Estimated Deal Value
$1.4M
Annual sponsorship & endorsement potential
Great brand work makes you easy to say yes to. Our job is to build the story, package the opportunity, and hand your agent a deal that's ready to close.

— BOOJEE Sports & Entertainment

Brand-First Strategy
NIL, Pro & Collegiate
Coordinates With Your Agent
Brand Protection
Confidential NDAs
FAQ

Common Questions

Do I need to be a professional athlete to work with BOOJEE?
No. We work with amateur athletes building NIL portfolios, collegiate athletes, emerging entertainers, established professionals, and entire organizations. Our Brand Audit is designed to meet you exactly where you are and show you where you could be.
Is BOOJEE a licensed sports or talent agent?
No. BOOJEE is a marketing and brand consultancy — not a registered athlete agent and not a certified agent under any players' association (NFLPA, NBPA, etc.). We do not negotiate playing contracts or represent athletes as an agent. We handle brand strategy, sponsorship marketing, and business advisory, and we coordinate with your licensed agent or attorney on anything requiring one.
How does BOOJEE get paid?
Our engagements are billed as a flat project fee or monthly retainer for the marketing and advisory work we perform. We do not take a percentage of your playing contracts, and contract terms with sponsors or leagues are executed by you and your licensed agent or attorney.
How long does a typical engagement take to show results?
Timelines vary by goals, market, and partner. Brand Audit clients receive their 48-hour report and, typically, first qualified sponsorship introductions within the first 30 days. Larger media and enterprise opportunities can take considerably longer and depend on factors outside our control — we don't guarantee specific deals or timelines.
Is everything I share with BOOJEE confidential?
Absolutely. Every engagement is covered by a mutual NDA executed before any sensitive information is shared. We never disclose client identities, deal terms, or brand financials to third parties without explicit written consent.
Can BOOJEE help with post-career brand transition?
Yes — this is one of our most in-demand services. We help retiring athletes and entertainers convert their platform into media, ownership, speaking, and business ventures. Our Enterprise package includes dedicated post-career transition planning as a core deliverable.
Apply

Start Your Strategy Session

Submit your information and a BOOJEE sports advisor will reach out within one business day — under full NDA.

Disclaimer: BOOJEE Estate provides marketing, branding, and business-advisory services only. BOOJEE is not a registered athlete agent, a certified contract advisor, or a talent agency under any state athlete-agent statute or players' association (including the NFLPA, NBPA, MLBPA, NHLPA, and similar bodies). We do not negotiate or execute playing contracts, and we do not represent athletes or entertainers as an agent. Any activity requiring a licensed agent or attorney is performed by your own representatives, with whom we coordinate. Package prices are for consulting services; sponsorship figures and calculator estimates are illustrative and are not quotes, offers, or guarantees of results.

Related Services
Event Planning Personal Brand Media Relations