Brand Positioning
Competitive landscape audit, target customer mapping, brand architecture, and a positioning statement that sticks — in a market crowded with noise.
Fashion & Retail Consulting
The Strategy Behind
Brands That Move
From concept to major retailer shelf — positioning, buyer introductions, DTC growth, and wholesale expansion done with you.
What We Do
Full-Spectrum Fashion Expertise
Every engagement draws on the same playbook: brand positioning, buyer relations, merchandising, and channel growth for emerging and scaling fashion brands.
Buyer Relations
Warm introductions to buying offices at major department stores, specialty chains, and boutique networks — with pitch deck prep and follow-through support.
Visual Merchandising
Floor placement strategy, fixture design briefs, planogram development, and seasonal refresh calendars that maximise sell-through and minimize markdowns.
DTC Strategy
Owned-channel growth: email flows, paid acquisition frameworks, loyalty loops, and LTV optimization that keeps margin out of the wholesale channel until you're ready.
Wholesale Expansion
Line sheet development, trade show strategy, retailer tiering, EDI readiness, and margin analysis so your first wholesale order doesn't eat your business.
Trend Forecasting
Seasonal color and material direction, category performance analysis, and 12-month product roadmap advisory drawn from runway and retail floor data.
How It Works
From Discovery to Shelf
A structured four-step engagement built for founders who need speed and precision — not an 18-month agency retainer.
1
Discovery Call
30-minute strategy session to assess your brand stage, target channels, and immediate revenue blockers. No fluff, no pitch deck.
2
Brand Audit
Deep-dive into positioning, visual identity, product assortment, pricing architecture, and competitive landscape. Delivered within 7 days.
3
Growth Roadmap
Custom 90-day action plan covering channel strategy, buyer outreach sequences, merchandising priorities, and KPIs tied to revenue milestones.
4
Execution & Intro
Hands-on execution: warm buyer introductions, pitch decks, visual merchandising briefs, and ongoing advisory until you hit the target door count.
Packages
Choose Your Growth Stage
Flat-fee engagements with no retainer lock-in. Each tier is designed for a specific stage — be honest about where you are.
Foundation
Brand Audit
$2,500
One-time · 7-day delivery
Ideal for founders pre-launch or stuck in first-year plateau. Get a clear picture of what's working, what's broken, and the exact steps to fix it.
- Brand positioning audit & report
- Competitive landscape analysis
- Visual identity and packaging review
- DTC channel assessment
- Retail readiness scorecard
- Priority action roadmap (30 days)
Growth
Growth Program
$6,000
90-day engagement
For brands doing $200K–$1M with DTC traction who are ready to add wholesale doors and scale revenue channels in parallel.
- Everything in Brand Audit
- Buyer pitch deck & line sheet
- 3 warm buyer introductions
- DTC email flow build-out
- Trade show strategy & booth brief
- Trend report (1 season)
- Weekly strategy check-ins
Expansion
Retail Expansion
$12,000
6-month engagement
For brands ready to land 10+ doors at major and specialty retailers. Includes full account management, in-store merchandising, and seasonal reorder strategy.
- Everything in Growth Program
- 10+ warm buyer introductions
- In-store visual merchandising
- Account management (6 months)
- Seasonal reorder forecasting
- Wholesale margin optimization
- Fashion Week representation advisory
Illustrative Calculator
Model a Hypothetical Revenue Lift
Adjust the sliders for an illustrative, hypothetical projection based on simple assumptions — not a forecast, guarantee, or promise of results. Actual outcomes vary by brand.
Current Annual Revenue
$250,000
$50K$2M
SKU Count
50 SKUs
5300
Target Retail Doors
25 Doors
1200
Illustrative Annual Revenue Lift
$187,500
Illustrative only — a simple model using $7,500/door/year and a 25% DTC assumption. Not a projection, forecast, or guarantee of results.
Our Approach
How We Work With Brands
"Positioning first, then channels. We help you get the brand story, pricing, and line sheet right before making a single buyer introduction — so every pitch lands with the strongest version of your brand. We coach the pitch and follow up, but we never promise a purchase order that isn't ours to give."
The BOOJEE Fashion & Retail advisory principle
Brand Positioning
Buyer Relations
Visual Merchandising
DTC & Wholesale
Trend Forecasting
FAQ
Common Questions
Do you work with brands at any revenue level?
The Brand Audit is open to any brand, pre-revenue or established. The Growth Program and Retail Expansion are best suited for brands with at least a validated product and some DTC sales history ($50K+ annual revenue). If you're earlier than that, the Audit will tell you exactly what needs to happen first.
How do the buyer introductions work?
We make warm email introductions to buying contacts at major department stores, specialty retailers, and boutique chains we have active relationships with. You'll need a ready line sheet, pricing, and samples. We coach you on the pitch and follow up with the buying office after each introduction. We do not guarantee purchase orders — that depends on your product and the buyer's current open-to-buy.
What industries or categories do you cover?
We specialize in women's and men's ready-to-wear, contemporary, accessories, footwear, and home/lifestyle adjacencies. We have active relationships in luxury contemporary, mass-market, and independent boutique channels. We do not currently serve fine jewelry or bridal as primary categories.
How long does the Brand Audit take to deliver?
The Brand Audit report is delivered within 7 business days of receiving your brand intake materials — product imagery, current pricing, existing channel breakdown, and a completed questionnaire. Rush turnaround (3 business days) is available for an additional $500.
Can I start with the Audit and upgrade later?
Yes. The Brand Audit fee is fully credited toward the Growth Program if you upgrade within 60 days of delivery. We structure it this way so you can validate fit before committing to a longer engagement.
Get Started
Tell Us About Your Brand
Fill out the form below and a strategist will reach out within one business day to schedule your discovery call.