Boojee Estate — Social Media Strategy

Post with a plan,
not a prayer.

Social media agencies charge $1,500–$5,000/mo to post three times a week and call it a strategy. Hootsuite subscriptions run $108–$258/mo and still require your team to do the thinking. Boojee builds the 90-day content plan, writes every caption, and hands it off (or pair it with our Influencer Marketing service) — or runs it for you — for less than a single agency retainer month.

90-DayContent Calendar
5Platforms Covered
$298Starting Price
4–8×Avg. Engagement Lift
Presence Audit Included Competitor Intelligence Hooks & Captions Written Scheduling Setup Included Instagram • TikTok • LinkedIn • Facebook • GBP

Random posting
is dead reach.

0.3%
Average organic reach for businesses posting without strategy
4–8×
Engagement lift from structured content pillar strategy
73%
of SMB owners say they "post when they have time" — with no plan

Most local businesses treat social media like a bulletin board. They post a product photo on Monday, go silent for two weeks, then blast a promo nobody asked for. The algorithm punishes inconsistency. Your competitors — even with fewer followers — are outperforming you on reach because they have a framework.

Strategy isn't about posting more. It's about posting with intent, structure, and a hook that earns the scroll-stop. Without that, you're burning time on content that disappears in three hours.

Without Strategy
  • Posting without a hook
  • No content pillars
  • Inconsistent schedule
  • No competitor awareness
  • Captions written in 30 seconds
With Boojee Strategy
  • Every post has a hook
  • 5 defined content pillars
  • 90-day calendar in hand
  • Top 3 competitors mapped
  • Captions written & ready

Five deliverables.
One complete strategy.

Every engagement starts with a full intelligence pass — then we build the system you execute from. Amplify your social reach with earned media placements that drive authority back to your social profiles.

🔍
Current Presence Audit

Profile optimization gaps, posting consistency score, bio analysis, content format breakdown, and engagement rate vs. industry benchmark.

01
📊
Competitor Analysis

Top 3 competitors mapped: their posting frequency, top-performing content formats, hook patterns, and the gaps they're leaving for you to own.

02
🏛
Content Pillar Framework

Five custom content pillars built for your brand voice and business goals. Each pillar maps to an audience need and a funnel stage — awareness through conversion.

03
📅
90-Day Content Calendar

Every post slot filled: hook, caption, format (Reel / carousel / static / Story), platform, and optimal publish time. Ready to hand to a VA or run yourself.

04
⚙️
Scheduling Setup

We configure your scheduler (Later, Buffer, or Meta Business Suite), load the first month of content, and document the workflow so you never miss a publish window.

05

Every platform your
customers actually use.

Different platforms need different content rhythms. We plan for all of them — with formats and posting cadences native to each.

📸 Instagram Reels / Feed / Stories
▶️ TikTok Short-form video strategy
💼 LinkedIn B2B & authority content
👥 Facebook Groups / Page / Ads-ready
📍 Google Business GBP posts & review strategy

Five content types.
One cohesive voice.

A strategy that's all promo burns the audience. We build a balanced content mix that earns trust before it asks for anything.

🎓
Educational

Tips, how-tos, and micro-lessons that establish authority and get saved. Your most shareable content type.

🎬
Behind the Scenes

Process, team, and workspace content that builds the human connection algorithms reward with extra reach.

Social Proof & Reviews

Client results, testimonials, and before/after posts. The most direct path from follower to buyer.

📣
Offers & Promotions

Strategic CTA posts timed to your sales cycle — spaced correctly so they land instead of annoying.

🎭
Entertainment & Brand Voice

Personality-driven content that makes people want to follow you — not just subscribe to updates.

Pick your
engagement level.

Start with a one-time sprint. Upgrade when you need momentum sustained month over month.

One-Time
Strategy Sprint
$298
one-time delivery

The full 90-day strategy handed off to you. Plan it yourself, hand it to a VA, or bring it back to us to execute.

  • Current presence audit
  • Top 3 competitor analysis
  • 5 custom content pillars
  • 90-day content calendar
  • Hooks + captions per post slot
  • Format + platform per slot
  • Scheduling setup walkthrough
  • Delivered in 7 business days
Get Started
Full Service
Full Management
$698
per month

We do everything. Calendar built, posts scheduled, community engagement monitored. You approve drafts; we handle the rest.

  • Everything in Monthly Playbook
  • Content posted for you
  • Community engagement responses
  • Comment monitoring (M–F)
  • Monthly analytics report
  • Story & highlight strategy
  • Google Business posts included
  • Dedicated strategy session/mo
Get Started

Common
questions.

How is this different from your /social/ posting service?

The Boojee Social service is about ongoing content creation and posting — we make the content and publish it. Social Media Strategy is the intelligence layer that should come first: auditing where you stand, mapping what competitors are doing, and building the 90-day blueprint that informs everything that gets posted. Strategy first, execution second. You can hire us for both, or just the strategy so your internal team or VA executes from a real plan.

What do I need to provide to get started?

Access to your current social profiles (view-only is fine for the audit), your business goals, your top 3 competitors (or your city + niche if you're not sure), and a brief brand voice description. We gather the rest. The intake form captures everything we need to start immediately.

How is the 90-day calendar delivered?

We deliver a Google Sheets calendar with every post slot filled in: date, platform, content pillar, format (Reel / carousel / static / Story / GBP post), hook text, caption, and hashtag set. It's structured so you can hand it directly to a VA or scheduler tool. We also provide a PDF strategy brief summarizing the audit findings and pillar rationale.

Do you write every caption or just provide prompts?

Every caption is written in full — not a template, not a prompt. Hook line, body copy, and call-to-action for each post slot. For the Strategy Sprint and Monthly Playbook, you receive the complete written posts ready to copy-paste or load into a scheduler. Full Management clients have us load and publish everything directly.

Can I upgrade my plan later?

Yes. Many clients start with the Strategy Sprint to get the plan in hand, confirm the approach works for their audience, and then move to Monthly Playbook or Full Management. There's no lock-in on monthly plans — 30-day notice to cancel. The Strategy Sprint deliverables are yours to keep regardless of what you do next.

Let's build
your strategy.

Tell us where you are and what you're after. We'll confirm fit and send next steps within one business day.

Strategy Intake

Fill out the form below — takes about 3 minutes.

Strategy request received.

We'll review your submission and reach out within one business day with next steps and access to schedule your onboarding call.

No obligation. We review every submission personally and only take clients we can genuinely help.

The full
digital stack.

Stop posting
into the void.

Get a 90-day plan with every hook and caption written. Starting at $298.

Get My Strategy →

A 90-day content calendar built in one week.

We research your audience, your competitors, and your offers — then build a strategy you can execute immediately.

1
Discovery

Brand audit, competitor gap analysis, and platform performance review. We find what's working and what's dead weight.

2
Strategy

Content pillars defined, posting cadence set, voice and tone guide written. Your full 90-day calendar built.

3
Handoff

Canva templates, caption frameworks, and hashtag banks delivered. Ready to post or hand to your team.

4
Optimize

30-day check-in to review performance data and refine the strategy based on what's actually getting engagement.