Launch Day. Sold Out.
Launch agencies charge $15,000–$40,000 for a GTM plan that arrives two weeks after your launch window closes. PR firms bill $5,000+/mo with no guaranteed placements. BOOJEE delivers a go-to-market playbook, influencer seeding, PR outreach, and a 90-day revenue roadmap — built to line up your first customers before you flip the switch.
Every lever pulled. Every channel activated.
We run the full launch playbook so you're not guessing. Six mission-critical workstreams, executed in parallel.
GTM Playbook
Deep competitor analysis, ICP definition, positioning statement, messaging hierarchy, and a week-by-week 90-day calendar — all before you spend a dollar on ads.
Pre-Launch Waitlist
High-converting landing page, email capture sequence, referral loop, and countdown urgency mechanics. We build the audience before the doors open.
PR & Media Outreach
Targeted pitches to relevant journalists, PR Newswire distribution, and segment-specific blogger outreach. Credibility before the cart page exists.
Influencer Seeding
Vetted micro-influencer outreach across TikTok, Instagram, and YouTube. Product seeding, creative briefs, and tracking links — matched to your niche.
Launch Day Campaign
Coordinated email blast, social push, influencer activation, paid media ignition, and real-time monitoring — all executed on a synchronized timeline.
Post-Launch Optimization
30–90 day analysis: conversion funnel, CAC by channel, cohort retention, and a scaling playbook. Know exactly what to double down on — and what to kill.
From briefing to sold-out in 90 days.
Four phases, one coordinated team. You focus on the product. We handle the market.
Market Analysis
ICP research, competitor teardowns, pricing intelligence, and positioning. We find the exact angle that makes your product the obvious choice.
Pre-Launch Build
Waitlist page, email sequence, influencer outreach, press kit, and media pitches. 30 days of audience-building before the cart is live.
Launch Day Execution
Multi-channel detonation: email, social, influencer, PR, and paid ads all fire simultaneously. Demand created before supply runs out.
Post-Launch Scale
Data-driven playbook: double winning channels, cut underperformers, expand influencer seeding, and optimize toward sustainable growth.
Pick your launch altitude.
All tiers include a strategy consultation and the BOOJEE Launch Brief. No equity taken. No revenue share required.
Full GTM strategy document — you execute, we architect.
- Competitor analysis & market positioning
- ICP definition & customer persona research
- 90-day launch calendar & content plan
- Channel priority map (organic, paid, PR, influencer)
- Launch checklist & milestone tracker
- 1 strategy call (60 min) + delivery report
Done-for-you launch, from waitlist build to launch day.
- Everything in Launch Blueprint
- Pre-launch waitlist page & email sequence
- PR Newswire press release & media pitches
- Influencer seeding (10–20 creators from our network)
- Launch day campaign coordination
- Social content calendar (30 days)
- 30-day post-launch performance report
- Weekly strategy check-ins
Full-service launch with dedicated manager & paid media.
- Everything in Full Launch
- Dedicated launch project manager
- Paid ad management (Meta + Google, spend separate)
- B2B partnership & co-marketing outreach
- Extended influencer seeding (40+ creators)
- 90-day post-launch optimization sprint
- Conversion funnel audit & CRO recommendations
- Priority Slack channel & daily reporting
All tiers are flat-fee engagements — no equity, no revenue share. Paid media spend is separate and billed to your own ad accounts. Results depend on product, audience, and execution.
What does a great launch actually return?
Adjust the sliders to model your launch economics. These are directional estimates — real results depend on product, audience, and execution quality.
Common questions
Everything you need to know before committing to a launch.
What makes a launch succeed vs. fail?
In our experience, pre-launch audience-building matters most: warming up a qualified waitlist before launch day tends to beat going live cold. The second factor is channel coordination — email, influencer, and paid landing in a tight window can create a sense of urgency and momentum. We also prioritize spending during the pre-launch build rather than scrambling for attention after launch day, once momentum is harder to create.
What kind of products do you work with?
Consumer packaged goods, software/SaaS, digital products, e-commerce brands, mobile apps, and physical DTC products. We build launch plans for stores on Amazon, Shopify, Gumroad, and direct checkout. Categories include wellness, fashion, food & bev, tech accessories, education, and home goods. If you're selling something people can buy, we can build a launch plan for it.
How long does the process take from kickoff to launch?
Launch Blueprint deliverables are complete in 7–10 business days. Full Launch takes 4–6 weeks from signed agreement to launch day — 3 weeks of pre-launch build, then launch week, then 30 days of post-launch support. Enterprise Launch is 6–8 weeks total. We recommend building in a 2-week buffer if your product is still in development.
Is ad spend included in the package price?
No. Package fees cover strategy, creative direction, management, and execution. Paid media spend (Meta, Google, TikTok Ads) is billed directly to your ad accounts. For Enterprise Launch, we manage the accounts — you fund them. We recommend a minimum $5,000 paid media budget for launch week to see meaningful results; $15,000–$25,000 is optimal for consumer products.
Do you guarantee launch results?
No — anyone promising guaranteed sales for a product they haven't seen is guessing. Launch outcomes depend on the product itself, pricing, audience quality, fulfillment capacity, and market timing, much of which is outside a consultant's control. What we commit to is the work: a complete go-to-market plan, waitlist and pre-launch build, coordinated launch-day execution, and a post-launch analysis so you know what's working. Success targets and scope are set together and written into the engagement agreement.
Let's build your launch playbook.
Tell us about your product and timeline. A launch strategist will respond within one business day with a personalized recommendation.