market Research
Know Your Market.
Before You Build.
Most businesses guess. Boojee researches. Before you spend a dollar on product, ads, or hiring — know exactly who buys, why they buy, and how much market is yours to take. AI-powered primary and secondary research, delivered in 72 hours.
Research Scope
Six research disciplines.
One integrated report.
Every engagement draws from all six tracks below — weighted by your industry, growth stage, and decision timeline.
Total addressable market, serviceable addressable market, and serviceable obtainable market — sized with primary data sources, not guesswork. Includes 3-year CAGR projections.
Archetype profiles built from behavioral data, interview synthesis, and survey responses. Demographics, psychographics, purchase triggers, and objection maps — ready to hand to sales and product.
Statistically valid surveys designed for conversion, administered to targeted panels, and analyzed for significance. Conjoint analysis and max-diff scoring included on Intel and Deep Dive plans.
Moderated online focus groups of 6–12 qualified participants. Stimulus testing, concept validation, messaging resonance. Full transcript, video recording, and insight synthesis delivered.
Category trend signals from Google, social listening, patent filings, and VC deal flow data. Macro tailwinds and headwinds mapped to your launch window. Timing is half the market.
Where is the market underserved? Competitive gap analysis across price, feature, segment, and geography dimensions — turning your research into a positioning brief you can act on day one.
Process
Research brief to board-ready report
in four steps.
Every engagement follows the same disciplined process. No surprises. No scope creep. Deliverables defined before we start.
You complete a 10-minute briefing form. We ask about your target market, decision timeline, known hypotheses, and what a successful outcome looks like. Kickoff call same day if needed.
Primary data from surveys and interviews. Secondary data from market databases, industry reports, SEC filings, patent records, and social listening. All sources cited. No AI hallucination.
Raw data becomes market intelligence. TAM models built. Personas validated. Trend signals correlated. Whitespace opportunities scored by size, attainability, and competitive moat potential.
Delivered as a PDF executive report + editable data appendix. Includes a 30-minute walkthrough call. Every finding tied to a recommended action. Actionable, not academic.
Packages
Three packages. One decision gate.
Every package delivers executive-ready research. Scope up when you need primary data, survey panels, or ongoing market monitoring.
- TAM/SAM/SOM sizing model
- 3 validated customer personas
- Category trend report
- Secondary source citations
- Executive summary PDF
- 30-min delivery call
- Everything in Snapshot
- Primary + secondary research
- 500-person targeted survey
- 5 deep customer personas
- Whitespace opportunity map
- Competitor positioning grid
- Pricing sensitivity analysis
- Editable data appendix
- Everything in Intel Report
- Custom survey panel (2,000+)
- 2 moderated focus groups
- Competitive overlay & teardowns
- Regulatory & macro risk map
- 90-day market refresh report
- Investor-ready format
- NDA + data licensing included
ROI Calculator
How much market is yours to take?
Adjust the sliders to model your opportunity. See your addressable revenue ceiling and realistic penetration range before you spend a dollar.
Market Opportunity Estimator
Slide to match your market parameters. Outputs update in real time.
FAQ
Common questions.
How is Boojee research different from what I can find on Google?
Free secondary research tells you what happened. Boojee research tells you what's happening — and what it means for your specific market position. We combine primary data (surveys, interviews, focus groups) with curated secondary sources (Nielsen, Statista, IBISWorld, patent databases, SEC filings) and synthesize it into a decision brief. You get cited sources, statistically valid sample sizes, and a recommendations section. No generic industry reports copy-pasted into a PDF.
What is TAM/SAM/SOM and why does it matter?
TAM (Total Addressable Market) is the full revenue opportunity if you captured 100% of your market. SAM (Serviceable Addressable Market) narrows it to the segments you can actually reach with your current model. SOM (Serviceable Obtainable Market) is your realistic capture in the next 1–3 years. Investors require all three. Smart operators use it to prioritize where to allocate budget first. Without it, you're competing against yourself as much as your competitors.
How fast can I get my research?
Snapshot reports deliver in 72 hours from brief submission. Intel Reports deliver in 5–7 business days. Deep Dive engagements take 10–14 business days, accounting for focus group recruitment and survey panel administration. Expedited delivery (48 hours for Snapshot, 4 days for Intel) is available for a 25% rush fee — request it in the intake form.
Do you sign an NDA before starting?
Yes. Every engagement is covered by a mutual NDA. Your brief, your business model, your market hypotheses, and all deliverables are confidential. We never share client research across engagements, and we do not publish case studies without explicit written permission. Data licensing terms for third-party data sources are provided in your research appendix.
Can I use the research for investor materials or a business plan?
Absolutely. Boojee research is formatted for executive audiences: cited sources, clean data tables, and summary sections written to board-ready standards. Deep Dive reports include an investor-ready appendix with methodology notes and data licensing disclosures — ready to attach to a pitch deck, business plan, or due diligence folder without modification.
Get Started
Tell us about your market.
Complete the brief below. We'll confirm scope, timeline, and package fit within one business day — no obligation.
Market Research Intake
Takes 3 minutes. We review every submission personally and reach back with a confirmed brief before any work begins.