BOOJEE Referral Program

your customers
sell for you.

Referred customers arrive pre-trusting — they tend to close faster, spend more, and stay longer than cold leads. We design your referral program from the ground up — reward structure, tracking, launch assets, and the automation to keep it running.

Design My Referral Program What's Included
Higher LTV
referred customers tend to stay longer than cold-acquired ones
Lower cost
referrals typically cost far less than paid advertising
7 days
from kickoff to a live, trackable referral program
Any service business
with repeat customers can run a profitable referral program

Why most referral programs fail

Every business owner knows they should have a referral program. Most of the programs they build sit unused. Here's why — and what we do differently.

No Tracking System

Word-of-mouth without tracking is a lost revenue stream. "Tell them you heard about us" is not a referral program — it's wishful thinking. No attribution means no data, no rewards delivered, and no momentum. Customers stop trying after the first referral goes unacknowledged.

Reward Too Complicated

If your reward takes more than one sentence to explain, it won't spread. Complex tiered structures and delayed payouts kill participation. We design rewards that are simple to understand, fast to deliver, and motivating enough that customers actually share them.

Customers Don't Know It Exists

A referral program nobody hears about earns nothing. Most businesses mention it once at launch and then wonder why it isn't working. We design a 90-day reminder cadence — email, signage, and staff scripts — so the program stays visible every single week.

One-Size Reward Misses the Audience

A $10 credit might motivate a coffee shop regular. It will not motivate someone who spends $300 per month at your med spa. Rewards must be calibrated to your actual client LTV — too low and nobody acts, too high and you lose margin. We run the math first.

What we design for you

Six deliverables — everything a referral program needs to actually generate clients, not just exist on a shelf.

Reward Structure
We design a reward model calibrated to your client LTV — one-sided, two-sided, or tiered — so the economics work for your margins and actually motivate your customers to share.
Tracking System
Unique referral codes or custom QR links per client — so every referral is attributed, every reward is deliverable, and you always know who sent whom. No guessing, no "I think she heard about us from Jane."
Referral Landing Page
A branded page at your domain that captures the referred friend's contact details, explains the offer, and triggers the intake workflow. First impressions matter — this page converts.
Launch Email to Existing Clients
A written, designed, and send-ready announcement email to your current client list — the most valuable referral source you already have. We write it so they actually open and share it.
In-Store Signage
Print-ready signage assets — counter cards, window decal brief, and table tent layouts — so every client who walks in sees the program before they leave. Designed to match your brand.
Ongoing Reminder Cadence
A 90-day email and SMS sequence that keeps the program front-of-mind for existing clients — monthly nudges, milestone celebrations, and reward announcements. Set it once, runs on autopilot.

Reward models we design

We match the structure to your business economics and your clients' motivations — not a template off the shelf.

Model 01
One-Sided
Only the referrer receives a reward when their referral books and completes a service. Simple to communicate, lowest cost to run, and still highly effective when the reward is calibrated to match client LTV.
"Send a friend our way. When they complete their first appointment, you get $50 credit toward your next visit."
Most Effective
Model 02
Two-Sided
Both the referrer and the new client receive a reward. This dramatically increases share rate because both parties have something at stake. The friend's reward lowers their barrier to booking. The referrer's reward deepens loyalty at the same time.
"Give your friend $30 off their first visit — and you'll get $30 credit too when they book."
Model 03
Tiered
Gamified structure — more referrals unlock bigger rewards. Creates ambassador-level advocates: your top clients compete to reach the next tier. Best for businesses with high-frequency repeat customers and strong community feel.
"1 referral = $25 credit. 3 referrals = $100 credit + priority booking. 5 referrals = free service + VIP status."

Pricing

One-time design engagements plus optional ongoing management. No retainer required to start.

Program Design

$498

one-time

A complete referral program designed, built, and ready to launch.

  • Reward structure design
  • Unique tracking codes or QR links
  • Referral landing page
  • Launch email (written & designed)
  • Staff script (1-page)
Get Started
Best Value

Full Launch

$898

one-time

Everything plus 3 custom assets, print-ready signage, and 90-day automation.

  • Everything in Program Design
  • 3 custom marketing assets (social, email, SMS)
  • In-store signage (print-ready files)
  • 90-day automation sequence
  • Milestone reminder cadence
  • 30-day performance check-in
Launch My Program

Managed

$298

per month

Ongoing optimization, outreach, and reporting — we keep the engine running.

  • Monthly performance report
  • Quarterly reward structure review
  • New client welcome automation
  • Referral milestone outreach
  • Program refresh every 6 months
Add Managed Care

All plans include a 1-hour strategy call. Full Launch includes design delivery within 7 business days of kickoff.

Industries we serve

Any service business with repeat customers and word-of-mouth potential is an ideal referral program candidate. These are our most frequent verticals.

Med Spa
High LTV, trust-driven — perfect for two-sided and tiered models
Salon & Barbershop
High frequency, strong social identity — referrals spread fast
Dental
Referrals sharply lower new-patient acquisition cost vs. paid channels
Gym & Fitness
Members recruit friends — member-get-member programs thrive here
Real Estate
Transaction-based — high reward value matches high LTV perfectly
Accounting & Bookkeeping
Year-round referral reminders keep warm intros flowing off-season
Legal (Ethics-Compliant)
Designed to comply with bar rules — no prohibited fee-splitting
Pet Services
Pet owners talk to other pet owners constantly — referrals convert at high rates

How a program is built for your business

Three illustrative examples of how we'd structure a program for different business types. These show our design approach — not reports of specific client results.

Med Spa

A two-sided program for a high-LTV, trust-driven business.

A med spa with a loyal client base but no referral system is a common starting point. For a business like this we'd typically design a two-sided program — for example, a credit for the referred friend and a matching credit for the referrer once the first appointment completes. We build the launch email to the existing client list, set up tracking links so every referral is attributed, and automate the reward delivery. The goal: turn an already-loyal client base into a repeatable acquisition channel.

Two-sided
example structure — reward tuned to your actual client LTV
Gym

A tiered member-get-member program for a fitness studio.

A boutique studio relying on paid social and daily-deal sites tends to acquire members who churn quickly. For this profile we'd design a tiered member-get-member program — for example, one referral earns a free class, several earn a free month, and more unlock status perks. Tiered structures reward a business's most engaged members and tend to attract referred members who already share the community's values. We build the tiers, the tracking, and the reminder cadence to keep it active.

Tiered
example structure — gamified for high-frequency repeat members
Tax Firm

A year-round referral cadence for a seasonal business.

A small CPA firm faces the classic seasonal problem: months of silence, then a two-month scramble. For this profile we'd design a one-sided program with a generous reward window and a year-round reminder cadence — quarterly nudges to existing clients, an off-season check-in, and a pre-season prompt that doubles as a referral ask. The aim is to keep the client relationship warm all year so referred clients arrive pre-briefed and pre-trusting rather than shopping on price.

One-sided
example structure — built around a year-round reminder cadence

Design my referral program

Tell us about your business and your current client base. We'll come back with a referral program recommendation and have it live within 7 days of kickoff.

Referral Program Intake

We review every submission and respond within one business day.

We've got it.

Your intake is in. A BOOJEE referral strategist will review it and follow up within one business day with a program design recommendation tailored to your business and LTV.

Your best clients already
talk about you. Make it pay.

A well-designed referral program turns every satisfied client into a low-cost acquisition channel. We build it, launch it, and keep it running.

Design My Referral Program