Crisis Communications
Immediate messaging frameworks, key spokesperson training, holding statements, and internal communications to protect your brand from day one of a crisis.
Traditional PR firms often bill by the hour and take days to mobilize. BOOJEE offers fixed-fee crisis support — communications strategy, media outreach planning, and search-visibility advisory — to help protect what you've built.
Six disciplines coordinated under one plan — so there are no gaps in your response.
Immediate messaging frameworks, key spokesperson training, holding statements, and internal communications to protect your brand from day one of a crisis.
Proactive journalist outreach, editorial placement strategy, interview preparation, and counter-narrative planning to reach the outlets that matter to your situation.
Active social monitoring, coordinated response across platforms, influencer containment, and narrative interruption to slow damaging content before it spreads further.
Board communications, investor messaging, employee briefings, vendor and partner outreach — everyone hears the right story at the right time, coordinated by one team.
Platform-level takedown requests, violation appeals, legal demand letters to reviewers, and replacement campaigns to displace damaging content across Google, Yelp, and Trustpilot.
Google page-one takeover strategy — pushing negative results down with authoritative new content, press coverage, social profiles, and SEO-optimized assets published on your timeline.
A four-phase process built for speed, so we can begin mobilizing quickly after your first call.
We map every piece of negative content across web, social, and news. Threat level assigned. Stakeholder exposure scored. Recovery path defined.
Core message developed. Holding statements drafted. Social accounts locked down. Press contacts notified. No information leaves without your sign-off.
Counter-narrative pushed across media, social, search, and direct stakeholder channels simultaneously. Speed is the variable that determines outcome.
Post-crisis monitoring, sentiment tracking, search-position reporting, and rapid response on any flare-ups. Progress is documented throughout your engagement.
Fixed-fee engagements. No hourly surprises. No open-ended retainers without deliverables.
An illustrative estimate to help you scope exposure — not a prediction of results. Run your numbers.
These figures are illustrative only. They are not a forecast, guarantee, or promise of recovered revenue.
Discretion, documentation, and your sign-off on every move. Here is what you can count on.
Speed and message discipline decide most crisis outcomes. Our approach: assess fast, draft a holding statement first, keep every stakeholder aligned, and never release anything without your approval.
A crisis is any event that threatens your brand's revenue, reputation, or legal standing and that is moving faster than your internal team can respond. If you're reading about yourself in the news, getting coordinated negative reviews, or facing viral social content — that's a crisis. A single negative review or a dissatisfied customer is a normal PR problem. When in doubt, a 30-minute crisis triage call costs nothing and gives you clarity.
For active crises we aim to be on a call with Full Recovery and Enterprise clients within 4 hours. Rapid Response clients are typically triaged within 8 business hours. Our first deliverable — a written situation assessment and holding statement — is targeted within 24 hours of engagement. Speed is one of the biggest variables in crisis outcomes.
Yes. Our Rapid Response package is designed for small businesses, solopreneurs, and individuals. Full Recovery is built for growth-stage companies and regional brands. Enterprise is structured for multi-location operators, publicly facing executives, and organizations with investor or legal exposure. The process is the same — scale adjusts to your situation.
No. Platforms make the final call on removal, and no ethical firm can guarantee it. What we commit to is a documented, thorough process: platform violation reports filed promptly, legal demand letters drafted where applicable, and full documentation of every request. Your case gets the same senior attention regardless of package tier.
Before our first call we only need to know: (1) what happened, (2) where it's appearing, and (3) how much time has elapsed. An NDA is executed before any strategy is shared. You do not need to share legal documents, financials, or personal details to begin a triage assessment — those come later if and when you decide to engage.
Confidential. NDA signed before strategy is discussed. We aim to respond within 4 hours on business days.