BOOJEE Content Calendar
what to post,
forever solved.
Never stare at a blank caption again. We deliver a complete 30-day content strategy — post ideas, platform-specific captions, researched hashtags, and image direction — before the 1st of every month.
The content blank
You sit down to post. The cursor blinks. You type "Happy Monday!" and hate yourself a little. Here's what that looks like vs. what we deliver.
Happy Monday! Come see us this week ✂️ DM for appointments!
We love our clients! Book your next appointment today. Link in bio.
(no caption — skipped this week)
Balayage myth: "It won't work on dark hair."
This client came in convinced she'd never get the look. Four hours later — proof otherwise. Swipe for the before.
Booking link in bio — summer slots filling now.
We turn down clients who aren't a good fit. Not to be exclusive — because we'd rather refer you somewhere that gets your hair right than give you a result we're not proud of.
That's the standard. DM us to see if we're the right fit for you.
"I've been going to Sunrise for 3 years. I've never left not loving my hair."
Those reviews don't write themselves. Book the experience. Link in bio.
What's in every monthly calendar
Six deliverables, structured to make your content look intentional — because it will be.
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12–20 Post Concepts (tier-dependent)
Each concept is a complete unit: topic, angle, format (static / carousel / Reel), and objective. Not "post something about your service" — an actual idea ready to execute. Quantity scales with your tier.
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Platform-Specific Captions
Instagram captions read differently than LinkedIn posts. TikTok hooks front-load differently than Facebook copy. We write for the platform — not a one-size copy-paste. Every post gets its own voice for each network.
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Researched Hashtag Sets
Not #love and #instagood. We research hashtag communities by niche, volume, and competitiveness — and rotate sets so your account doesn't get suppressed by repetition. Updated monthly as trends shift.
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Image Direction for Every Post
What to shoot, what stock to pull, or what branded graphic to create — with composition notes and lighting cues. You or your team can execute them without guesswork. No "figure out the visual" ambiguity.
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Content Theme Mix
Every calendar is balanced across four content categories: Educational, Promotional, Social Proof, and Entertainment. We maintain the ratio intentionally — so your feed doesn't read like an ad every other post.
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Holiday & Seasonal Tie-Ins
Relevant observances, local events, and seasonal moments worked into your calendar naturally. Not forced — but when Mother's Day or Small Business Saturday matter to your audience, we plan around them.
Calendar tiers
All plans include monthly delivery by the 28th and a strategy review. Upgrade any time as your content operation grows.
- 12 post concepts per month
- 2 platforms covered
- Platform-specific captions
- Monthly delivery by the 28th
- Basic hashtag sets
- Holiday / seasonal tie-ins
- 20 post concepts per month
- 3 platforms covered
- Platform-specific captions
- Image direction for each post
- Researched hashtag sets (rotated)
- Content theme balance (4-type mix)
- Holiday / seasonal tie-ins
- Monthly strategy review call
- 30 post concepts per month
- All platforms (IG, FB, LI, TT + more)
- Platform-specific captions, all networks
- Image direction for every post
- Researched hashtag sets (rotated)
- Video / Reel script direction
- Content theme balance + brief
- Engagement response suggestions
- Competitor content watch (monthly)
- Monthly strategy review call
A balanced content diet
Most business feeds are 90% promotional — and audiences tune them out. We maintain a deliberate mix that builds trust before it asks for anything.
Content
Calendar
How it works
Three steps. You don't touch a spreadsheet. You just post — or we post it for you.
We review your existing content, identify what resonates, analyze your top 3–5 local competitors, and map the content opportunities they're missing. Your calendar is built around that intelligence — not a template.
Every post concept, caption, hashtag set, and image direction is written specifically for your brand, voice, and upcoming month. Seasonal hooks, local events, and any promos you've briefed us on get woven in naturally.
You receive your calendar as a clean, actionable document before your month begins. Hand it to your team, schedule it yourself, or add our Social Posting add-on and we handle execution entirely. Calendar clients always have content ready.
Who it's for
Built for owners and teams who know they need consistent social content but don't have the time — or the ideas — to plan it every month.
You post once in a while, then go quiet for weeks — not because you don't care, but because deciding what to say is the hard part. A ready calendar removes that decision entirely.
You have a manager or team who can execute posts — they just need direction. Hand them a full month of concepts, captions, and image notes and they run with it.
You dread sitting down to write because it never sounds like you. We build the calendar around your voice and brand so the content feels authentic to publish.
Get your first calendar
Tell us about your business. We'll confirm your tier and kick off your onboarding — calendar delivered by the 28th of your first month.
Content Calendar Inquiry
Fill this out and we'll follow up within one business day to confirm your plan and get you onboarded.
We've got it.
Expect a reply within one business day. Your first calendar will be delivered by the 28th of your onboarding month — no blank captions from here on out.
Your content is already written.
Every post for the month, ready before the month starts. No more improvising. No more skipping days. Just consistent, strategic content that builds your presence.
Get My Content Calendar