Crayon charges $1,500+/mo for ongoing competitive intelligence. BuzzSumo runs $208/mo for content analysis alone. Boojee Competitor Analysis delivers a full intelligence report — pricing, positioning, reviews, SEO, ads, and social presence (great alongside a brand-audit/" style="color:var(--gold,#c9a84c);text-decoration:none;border-bottom:1px solid rgba(201,168,76,.3)">Brand Audit) — in one flat-fee engagement, from $798.
Six dimensions of competitive intelligence — everything you need to understand where you stand and where you can win.
Their rates, packages, and where you're over or underpriced. We map the full pricing landscape so you can position with confidence.
Review volume, rating trends, common complaints, and response patterns. Understand what customers love — and hate — about your competition.
Keywords they rank for, content gaps you can fill, and backlink sources driving their organic traffic.
What they're running on Google and Meta, estimated spend levels, and the messaging angles they're betting on.
Platforms, posting frequency, engagement rate, and content themes. See what's resonating with their audience.
How they describe themselves, what claims they make, and exactly where differentiation opportunities exist for your brand.
Every component of your intelligence report — structured for executive review and immediate action.
1-page overview of the competitive landscape and your current position within it.
Detailed profile for each of your top 5 competitors — strengths, weaknesses, and key differentiators.
Strengths, weaknesses, opportunities, and threats mapped directly to your business context.
Side-by-side pricing matrix across all competitors with your positioning highlighted.
Keywords your competitors rank for that you don't — prioritized by traffic potential and difficulty.
Screenshots and analysis of their active Google and Meta ads — what they're saying and spending.
Recurring themes in their positive and negative reviews — and what that means for your positioning.
10 specific moves to differentiate and compete more effectively — written for your business, not generic advice.
Start with a quick scan or go deep. Add-on competitors available at $75 each.
Real intelligence. Real decisions. These are illustrative examples drawn from the types of findings our reports surface.
"Competitor A is charging $298 for what you charge $198 — and has 4.8 stars. You're underpriced by ~35%."
"All 3 competitors are running the same messaging ('fast and reliable'). Nobody owns 'white-glove' — that's your opening."
"Competitor B ranks for 23 keywords you don't. Their top traffic driver is a single '2024 pricing guide' blog post."
These are illustrative examples. Your report reflects your actual market.
Combination of public data — Google Business, social platforms, SEO tools, and ad libraries — and proprietary research methodologies. We don't hack, scrape private data, or do anything unethical. Everything we surface is obtainable through legitimate research.
Standard packages cover 3–5 competitors depending on the tier. Additional competitors can be added to any package at $75 each. Let us know in the order form if you need more coverage.
Once for a strategic baseline, then quarterly in competitive markets. Our Ongoing Intel package automates the monitoring so you're never caught off-guard by a competitor move.
Yes — in fact, understanding what national players do is often where the best differentiation opportunities hide. Franchise and national brands tend to have rigid messaging, which creates openings for local operators who can move faster.
Yes. Your report and your competitive intelligence are yours exclusively — we don't share insights across clients. An NDA is available on request at no additional charge.
Tell us about your business and we'll confirm your competitor list, then deliver your report within 72 hours.
Fill in what you know — we'll do the heavy research. The more context you give, the sharper the report.
We cover pricing, messaging, SEO, ads, and positioning gaps — so you know exactly where to attack.
You name up to 5 competitors. We confirm scope: pricing intel, SEO, ads, content, social, and review analysis.
Our analysts pull traffic data, ad creatives, keyword rankings, backlink profiles, and customer sentiment in real time.
Gaps mapped. Their weaknesses become your opportunities. Messaging angles written. Pricing anchors surfaced.
Full PDF brief + editable battle card template. Ready to share with your sales team, investors, or board.