Capability Proof
47 checks.
No borrowed
logos.
BOOJEE Estate is a new studio. We have no paying customers yet. Instead of invented case studies, here is the working machinery — every check we run, the exact deliverable, and what we will tell you when we cannot determine something. That last part is the point.
By the Numbers
Start Here
What you should
know first
We are new. This studio has zero paying customers and zero revenue. We are not hiding this — it is the first sentence. What we have instead is a rigorously specified audit engine: 47 checks with defined evidence requirements, a verdict contract that treats "unknown" as a first-class answer rather than a silent fail, and a renderer that always shows you the denominator.
Being new is not a weakness you hide. Pretending to have clients is a weakness that costs you the clients you are trying to get. The vendor who publishes their own limitations is the one who will not surprise you with a vague report full of benchmarks they invented.
What you can verify right now: the sample report below is rendered from the same code that will run your audit. Inspect it. Every finding has an evidence string, a severity, and a confidence grade. "Weak inference" does not print the same way as "Proof."
Inspect the Deliverable
The sample report below is rendered from the actual audit engine against a fabricated plumbing business. Every row you see is the format your report will follow — check ID, verdict, evidence quoted verbatim, confidence grade, and a recommended fix for every failure.
Example only — all business data is fabricated. Not a real client.
The Checks
All 47, listed
in full
Every check below is one of the 47 your report covers. Each has a title, a severity level, and a mode. Mode tells you whether a verdict comes from an automated probe, a tool-assisted measurement, or a question only you can answer on the intake form.
Load speed, mobile layout, navigation, trust signals, and conversion friction — every visitor touchpoint that silently loses you leads before they can call.
- web-01HTTPS with valid certificateAuto
- web-02HTTP-to-HTTPS redirect in placeAuto
- web-03Page load time under 4 seconds on simulated 3GAssisted
- web-04Core Web Vitals — LCP, CLS, INP not in "Poor" bandAssisted
- web-05Mobile viewport renders without horizontal scrollAssisted
- web-06Primary CTA button visible above the fold on mobileAssisted
- web-07Navigation menu accessible on mobileAssisted
- web-08No broken internal links (4xx responses)Auto
- web-09Favicon presentAuto
- web-10Contact information visible in site header or footerAuto
- web-11SSL/TLS certificate has more than 30 days before expiryAuto
- web-12Page title and meta description present and non-emptyAuto
Forms, calls-to-action, contact paths, booking links, response automation, and follow-up gaps. Most sites have at least three broken lead paths they are unaware of.
- lead-01Contact form or lead-capture form present on the siteAssisted
- lead-02Contact form submission produces a visible confirmationManual
- lead-03Phone number is click-to-call on mobileAuto
- lead-04At least one email address is click-to-emailAuto
- lead-05A scheduling or booking link is presentAuto
- lead-06Lead form asks for name and contact method only — not excessive fieldsAssisted
- lead-07No-JavaScript lead path exists (email or phone reachable without JS)Auto
- lead-08Response-time promise stated on siteAuto
- lead-09Live chat widget or chat CTA presentAuto
- lead-10Email opt-in or newsletter capture presentAssisted
Headline scan, offer clarity, social proof validity, pricing transparency, and brand consistency. If a visitor cannot say what you do in five seconds, you are losing them.
- message-01Homepage headline states what the business doesAssisted
- message-02Value proposition visible without scrolling on desktopAssisted
- message-03Services or products are listed explicitlyAssisted
- message-04Pricing or starting price is statedAuto
- message-05Social proof visible on homepageAssisted
- message-06Review count or rating is linked to a verifiable sourceAssisted
- message-07About or team page indicates real humans behind the businessAuto
- message-08Brand name and tagline consistent across homepageAuto
- message-09No spelling or grammar errors in headline or hero copyAssisted
Google Business Profile completeness, NAP consistency, schema markup, sitemap health, and indexation status. The basics most local sites skip entirely.
- localseo-01Google Business Profile exists and is claimedManual
- localseo-02Google Business Profile category is set correctlyManual
- localseo-03NAP (Name, Address, Phone) consistent between site and GBPManual
- localseo-04LocalBusiness schema markup present on homepageAuto
- localseo-05Sitemap.xml present and accessibleAuto
- localseo-06Robots.txt present and not blocking all crawlersAuto
- localseo-07City or service area is named on the homepageAuto
- localseo-08Meta description contains a keyword and location signalAssisted
What the business is handling manually that should be automated — from missed-call responses to lead qualification to appointment reminders and proposal creation.
- stack-01Missed-call text-back is not in placeManual
- stack-02Lead inquiry response time exceeds one hourManual
- stack-03No CRM or contact tracking system is in useManual
- stack-04Appointment reminders are sent manually or not at allManual
- stack-05No review-request automation after service deliveryManual
- stack-06Website analytics are not installed or not checkedAuto
- stack-07No online payment or deposit option existsAssisted
- stack-08Proposal or quote process is fully manual with no templateManual
How We Handle Uncertainty
What we will tell you
we could not determine
A static HTML probe cannot execute JavaScript. A manual check needs your intake form answers. An assisted check requires a tool we run — PageSpeed Insights, a headless browser screenshot. When any of these is missing, the audit does not guess.
The "unknown" verdict
Every check in this audit has four possible verdicts: pass, fail, unknown, or n/a. Unknown is a first-class answer, not a placeholder. It means we could not determine the result — and the report tells you exactly why.
For example: if your contact form is rendered by JavaScript that our static probe does not execute, we record unknown with a blocked_reason of "the form is rendered by JavaScript we do not execute" — not a fail. Telling you there is no contact form when there is one would be worse than admitting we could not see it.
Unknown findings are not in the action plan. A fix list is a list of things we know are broken. We do not pad it with things we could not verify. A shorter, accurate plan beats a longer fabricated one.
Unknown requires a reason. The code that produces reports raises an error if an unknown verdict is filed without an explanation. This is enforced at the data level — not a policy we can forget to follow.
The Deliverable
Exactly what you
receive and when
Intake Form
After purchase you receive a short intake form. This covers your URL, city, primary service, and a set of operational questions that power the manual checks (your lead response time, reminder process, CRM status, and so on). The manual checks cannot run without your answers.
Audit Run
We run the automated and assisted checks against your site — no login required, no cookies, no JavaScript execution. We parse your robots.txt first and respect every disallow rule. Disallowed paths become unknown findings, not failures. The run is capped at 80 requests.
Written Report
A structured HTML report with all 47 checks scored. Each finding shows the verdict, the exact evidence we observed (quoted verbatim), the severity, and the confidence grade — proof, strong, weak, or client-reported. Nothing is paraphrased or softened.
Ranked Fix Plan
A 90-day action plan derived directly from the failures found — not a template. If the audit finds two failures, the plan has two items. If it finds zero, the plan says so. The items are ranked by severity: critical issues first (Days 1–30), medium issues next (Days 31–60), and low-severity items last (Days 61–90).
60-Minute Strategy Call
A walkthrough of every finding, with a co-built 90-day execution plan. Recording and transcript included. Available on the $248 tier only.
What the File Looks Like
The report is a self-contained HTML document, printable, with no external dependencies. The sample linked above is rendered from the same renderer that will produce your report — inspect its structure before you buy.
Limitations
What this audit
is not
Publishing our own limits is how you know the findings are real.
- Not a JavaScript audit. We do not execute JavaScript. Checks that require a rendered DOM — form fields injected by JS, booking widgets loaded by scripts — return "unknown" with that stated as the reason. We do not guess at what JS renders.
- Not a penetration test. We probe publicly accessible pages only. We do not attempt authentication bypass, injection testing, or any form of security scanning beyond checking whether HTTPS and certificate validity are in place.
- Not a content review. We check whether social proof is linked to a verifiable source, but we do not fact-check your service descriptions or marketing claims.
- Not a continuous monitor. This is a point-in-time audit. If you change your site the week after, the findings do not update. A re-audit is a separate engagement.
- Not from a studio with client results. We have zero paying customers at the time this page was written. The sample report is fabricated demonstration data. There are no anonymised client results, no before-and-after revenue figures, no testimonials. If those things matter to you, come back in a year — or buy the audit and be the first data point.
Packages
Two tiers.
One honest price.
- All 47 checks scored
- Pass/fail with severity ratings
- Evidence quoted verbatim for every finding
- Ranked priority fix list
- 90-day action plan
- Delivered within 3 business days of intake completion
- Everything in the Diagnostic tier
- 60-minute strategy call walkthrough
- Co-built 90-day execution plan
- Call recording and transcript included
Turnaround is 3 business days from the date your intake form is fully completed. If we cannot complete all 47 checks, the report says so — listing the missing check IDs and the reason — rather than quietly delivering fewer findings.